{"product_id":"blonde-it-up-permanent-hair-dye","title":"Blonde It Up Permanent Hair Dye","description":"\u003cdiv class=\"ProductInfo_info__wfNro ProductInfo_stickToBottom__m3pJg\"\u003e\n\u003cdiv class=\"ProductInfo_details__Skad7\"\u003e\n\u003cdiv class=\"accordionGroup\"\u003e\n\u003cdiv class=\"Accordion_accordion__n1e5b Accordion_isOpen__6jFlT\"\u003e\n\u003cdiv class=\"Accordion_contentWrapper__oeIp4 Accordion_visible__Oynbe\" id=\"content-product-details\" aria-hidden=\"false\" data-testid=\"accordionContent\"\u003e\n\u003cdiv class=\"Accordion_contentInner__NaDbu\"\u003e\n\u003cdiv class=\"RichText_richText__bRaAQ u-richText\" data-testid=\"richtext-child\"\u003e\n\u003cp\u003eClairol Blonde It Up Permanent Hair Dye \u003c\/p\u003e\n\u003cp\u003ePermanent blonde hair dye that delivers vibrant, long-lasting color. Choose from multiple shades to match your hair type and desired look. Easy-to-apply formula with clear instructions for root touch-ups, dimension, or a complete color transformation.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003e5X LIGHTER:\u003c\/strong\u003e The most advanced blonding system that lightens hair up to 5 levels.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eBLEACH FREE:\u003c\/strong\u003e A conditioned, soft, and glossy finish with no bleach.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eWITH SHIMMER LIGHTS CONDITIONER: \u003c\/strong\u003eTones down brassiness and helps maintain brightness on lightened hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eLESS DAMAGE: \u003c\/strong\u003eOur Patented AminoLift Technology effectively lifts pigment inside the hair, while the AminoGlycine Complex helps protect hair's natural keratin and protein.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eADVANCED BLONDING SYSTEM:\u003c\/strong\u003e Your blonde's new best friend! Our most advanced blonding system that lightens hair up 5 levels without the side effects of bleaching.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003e*All brand names and trademarks are the property of their respective owners. VIAI is not affiliated with or endorsed by any of the brands shown.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"VIAI BEAUTY","offers":[{"title":"Platinum Blonde","offer_id":51110387024105,"sku":"CLAIROLBLO-PLATINUMBL-18469","price":8.03,"currency_code":"USD","in_stock":false},{"title":"Platinum Blonde 2","offer_id":51110387056873,"sku":"BLONDEITUP-PLATINUMBL-19081","price":8.03,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/0583\/8569\/files\/81gaVXLB2DL._SL1500.jpg?v=1779383117","url":"https:\/\/justbeeing.myshopify.com\/products\/blonde-it-up-permanent-hair-dye","provider":"Just Being","version":"1.0","type":"link"}